✨ UX Writer & Content Designer
Hey there! I'm
Ezequiel Sotelo Aguilar
I craft words that guide, delight, and simplify digital experiences. Every button label, error message, and onboarding flow is an opportunity to connect with users.
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I craft words that guide, delight, and simplify digital experiences. Every button label, error message, and onboarding flow is an opportunity to connect with users.
I'm a UX Writer with 6+ years of experience crafting user-centered content for digital products. I believe that the right words at the right time can transform a confusing interface into an intuitive experience.
My approach combines empathy, data, and creativity. I work closely with designers, researchers, and developers to ensure every word serves a purpose — whether it's guiding a user through onboarding, softening an error message, or celebrating a milestone.
Leading content creation and iteration for desktop, app, and mobile across a leading fintech in Latin America. Regionalizing content for 8 countries and collaborating daily with product designers and researchers.
Created and iterated content for Office Banking within the SME and Wholesale segment at Banco Galicia. Ensured consistency in voice, tone, and brand personality across flows and touchpoints.
Wrote content for onboarding and wallet experiences at Chile’s leading payment company. Defined voice and tone, conducted benchmarking, and developed internal text-focused tools.
Designed conversational experiences for major brands, created bot personalities, and documented flowcharts for conversational visibility.
Supported the UX Writing course as a tutor, helping students resolve post-class questions, reviewing assignments, and assisting live sessions and practice rooms.
